Monday, December 10, 2012

Hispanic influence on America.

1. Hispanic Influence on America.
THE VARIOUS NATIONALITIES OF HISPANICS IN THE UNITED STATES –
The majority of Hispanics are of Mexican origin. Mexicans make up 65% of the Hispanic population that resides in the U.S. Puerto Ricans are the second largest group, and they are 9% of the population. Cubans are the third largest group, comprising 4% of the Hispanic population. Central Americans make up 8% of the population and South Americans make up 6% of the population. The rest of Hispanics include 8% of the Hispanic population in the United States.
Hispanic influence, and especially Mexican, in USA is without a doubt, is huge. During many years, hundreds of thousands of latinos have come to USA from different countries of Latin America and have been established and creating the largest minority in America. When it comes to measuring the degree of Latino influence on American culture, the jury is in: It is present, it is profound, it is pervasive and it is permanent. More important: It is a shared perspective. Whole generations have been influencing the American families in different aspects of their lives. From music, food to sport and cultural tastes.

According to a study done by Conill Hispanic advertising agency (where my step dad works), the main influence is food:
“PREDICTABLY, THE TOUCH POINT RANKED BY HISPANICS AND NON- HISPANICS AS DELIVERING THE GREATEST INFLUENCE ON AMERICAN CULTURE IS FOOD. Almost 90% of non-Hispanics saw it as having the most prominent impact, placing it nearly 25 percentage points ahead of the next greatest influence, music (63%). Hispanics gave food a slightly more modest share at 82%, and music was only seven points behind at 75%.
While music ranked second in overall impact on American culture as perceived by all Americans, there are important geographic differences. Hispanics in New York, Miami and McAllen, Texas, note a substantial effect of Hispanic culture in music at 86%, 86% and 90%, respectively. These cities also comprise the top three markets for non-Hispanics on the music question, albeit to a lesser degree at 75%, 73%, and 71%, respectively. In Nashville, the center of country music, just 42% of non-Hispanics (the lowest mark of any city) and 67% of Hispanics feel a Latino beat —a stunning 25-percentage point gap between the two, and both lower than their respective national averages.

The Latino influence in SPORTS is felt most acutely among non- Hispanics in New York (72%) and least in Detroit (48%). Baseball, however, demonstrates how deeply integrated Hispanics are in American sports culture. The National Baseball Hall of Fame in Cooperstown, NY has installed a permanent ¡Viva Baseball! exhibit celebrating Latino contributions to America’s favorite pastime, and the number of Latino players in the league has surged in the last two decades, jumping from 13% in 1990 to 28% on opening day in 2010.1
The Hispanic community gives itself high marks for influencing BEAUTY STANDARDS (64%),STYLE AND APPEARANCE(62%), and CLOTHING (61%). Only about a third (32%) of non-Hispanics believe that Latinas have had a great to moderate impact on standards of beauty,
a proportion that remains largely constant across demographics and is essentially the equivalent weight they give to the Hispanic influence on clothing (34%). On matters of style and appearance, non-Hispanics seem more aware of Latino influence (48%) than they are on beauty (32%).

Both non-Hispanic and Hispanic audiences size up the impact of Latino culture in TELEVISION PROGRAMMING and channel real estate in equal force, as 54% of each segment see moderate to great influence, highlighting a strong presence in the channel lineup combined with the proliferation
of Latino actors in general market television and cable programming. Univision now ranks as the nation’s fifth most popular network and two of the highest paid actors on television from May 2011 to May 2012 were women of Hispanic descent: Sofia Vergara of “Modern Family” and Eva Longoria of “Desperate Housewives.”
Even with the ascension of these actresses into mainstream television, however, negative stereotypes of Hispanics are viewed as a fixture in media, with 73% of Hispanics and 68% of non-Hispanics noting their presence.”

SOURCE:
That being said, we can add that there is a great cultural influence in literature, too.
Don Quijote de La Mancha is the second most translated book in the world behind the Bible. The Hispanic authors, Gabriel García Márquez and Isabel Allende, are two of the most influential writers in the world.
And in Hollywood, we have movies like Selena, The Mask Of Zorro, Traffix (a movie about drug-trafficking and its effects on the Mexican-American border), El Mariachi, Desesperado, Bandidas, and Once Upon A Time In Mexico explores Mexican culture.
On the other hand, the Hispanic influence in politics today is huge. Decision-makers of the last elections, Hispanics are the favorite democratic target since a couple of years, because these are who finally decide elections.
The number of voters to overcome 25% of the total. In 2008, 67% of Hispanics voted for Barack Obama and in 2012 was a total of 73%. Hispanics are concentrated in nine states which together control 75% of the electoral votes a candidate would need to win the presidency.
The TIME MAGAZINE listed the 25 most influencial hispanics in USA, being Alberto Gonzalez de first one. He hast been very close to Ex -president Bush and was named Attorney General of the White House. Mel Martinez, a cuban-american senator, Lionel Sosa, a son of mexican immigrants, who has been Respublican senator for years. Antonio Gonzalez, creator of the Southwest Voter Registration Education Project (SVREP), Antonio Villaraigosa, mayor of LA.
Then, outside politic world, we can see Cristina Saralegui, Univision Network host, Gustavo Santaolalla, two times Oscar winner music, movie director Robert Rodriguez, Alisa Valdez Rodriguez, Antony Romero, Arturo Moreno, George Lopez, Jennifer Lopez among others, that make hispanic influence so big.

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